CEO Human Resources Marketing Strategy Technology 
In the CEO Afterlife
OCTOBER 17, 2011
In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Human Resources. Main menu Home.
In the CEO Afterlife
AUGUST 6, 2013
I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. This top management ethic is essential to brand resilience.
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In the CEO Afterlife
DECEMBER 29, 2013
For the sake of brevity, I’ll list just five similarities between HR and brand marketing. HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. That’s why HR, the CEO, and the CMO should be joined at the hip. Everything.
In the CEO Afterlife
DECEMBER 11, 2011
In the CEO Afterlife. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.
In the CEO Afterlife
MARCH 19, 2012
Last week I identified the successful 21 st century CEO as someone who is constantly thinking about the future. I also made the point that the 21 st century CEOs will not allow the changing business, social, economic or technological environments to negatively impact the performance of their enterprise.
In the CEO Afterlife
DECEMBER 7, 2014
Risk-averse CEOs find comfort in the ‘ doing more of the same’ strategic mode. Optimists favor ‘ doing more with more ,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another.
In the CEO Afterlife
MARCH 14, 2011
In the CEO Afterlife. by John • March 15, 2011 • Life , Marketing • 2 Comments. I’m scared of technology. And when I left the corporate world, I figured to live out my golden years without technology. Of course, this transfusion in no way rectifies my technology phobia. Human Resources.
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