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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Years ago, we engaged with a CEO in the mattress industry who wanted to know how he could create real brand distinction and drive more retail traffic in such a highly commoditized category. A challenger strategy.

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Sleepless in Silicon Valley: What Keeps CEOs Up At Night

HR Digest

L-R): Anthony Horton, Chris McCarthy, Stephanie Neal In a recent interview, OpenAI CEO Sam Altman revealed a startling confession: the architect of ChatGPT, a revolutionary language model capable of holding nuanced conversations and generating creative text formats, often struggles to sleep. times more likely to trust their leaders. “Our

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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Let’s now look at the 6 effective digital marketing tips for entrepreneurs.

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Why Every Fortune 1000 CEO “Needs a Therapist”

Lead Change Blog

The leading futurist in this field concluded his recommendations by saying, “I believe that every CEO should be assigned a therapist when they take the job.”. In fact, the opposite may happen: the CEO could be the roadblock to the whole transformative process. At one conference I attended (the Direct Marketing Association, no less!)

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How Leaders Can Reduce Employee Burnout Within The Workplace

Eric Jacobson

Grossman : Managers may struggle to identify burnout due to various reasons such as lack of training, high workload themselves, or simply not knowing the signs and symptoms of burnout. He is Founder and CEO of The Grossman Group, an award-winning Chicago-based leadership and communications consultancy.

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First Look: Leadership Books for August 2023

Leading Blog

A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. The Diary of a CEO : The 33 Laws of Business and Life by Steven Bartlett Steven Bartlett has never been one to follow conventional rules.

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Four Resilience Skills You Need to Overcome Challenges and Thrive During Challenging Times

thoughtLEADERS, LLC

Today’s guest post is b y Maureen Metcalf, CEO of Innovative Leadership Institute, and a Principal here at thought LEADERS. Leaders face unprecedented challenges as change accelerates; they rush to learn about AI while finding additional market pressures and supply chain disruption.