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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

MARCH 18, 2011

The goal is balance: A coherent company strikes a balance where the right product and service portfolio naturally thrives within a capabilities system consciously chosen and implemented to support a deliberate strategy or way to play. SD : It sounds logical to develop strategy by starting with one’s capabilities. SD : Why now?

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Resources Industry System Strategy 51
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We Can't Agree to Disagree

Harvard Business Review

MAY 2, 2011

the goals are aligned. That's why there's little pushback on pricing, obsolescence, or disappointing developers. The alignment of investors' interests with the executive team's goals. Companies get offers to be acquired, but at much lower valuation than the original dream goal. Apple wants to be cool.

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Brand Energy Price Long-term 14
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