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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

PL and CM: Coherent companies – those that possess a capabilities system that aligns their strategy with their product/service portfolio – generate superior performance over time, which is what we call the coherence premium. SD : It sounds logical to develop strategy by starting with one’s capabilities. SD : Why now?

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We Can't Agree to Disagree

Harvard Business Review

That's why there's little pushback on pricing, obsolescence, or disappointing developers. Aligning what products we offer and which customers we focus on. Oh, and, quite often, you're making the decision while challenged: brands are delivering on their product offers while in motion and delivering this quarters' revenues.

Brand 14
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

If the supplier had used its 2016–2017 sales data, which showed greater demand for its products as a result of the boom in UK tourism, to predict future results and set next year’s strategy, it may have overestimated future performance and ended up with too much inventory, higher costs, and pressure to discount heavily to move product.