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A Guide to Use Sales Resume Keywords Effectively

HR Digest

Pitching Products. Account Management. Project Management. Territory Management. Channel Management. Marketing Management. Product Development. Product Lifecycle Management . Negotiation. Public Speaking. Fluency in other languages. Networking. Job-related Skills.

Hammer 75
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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

PL and CM: Coherent companies – those that possess a capabilities system that aligns their strategy with their product/service portfolio – generate superior performance over time, which is what we call the coherence premium. SD : It sounds logical to develop strategy by starting with one’s capabilities. SD : Why now?

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. This practice ensures any issues are communicated properly to the product development and manufacturing teams, fixes are made to current products, and lessons are applied to future ones.

Media 8
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We Can't Agree to Disagree

Harvard Business Review

That's why there's little pushback on pricing, obsolescence, or disappointing developers. Aligning what products we offer and which customers we focus on. Oh, and, quite often, you're making the decision while challenged: brands are delivering on their product offers while in motion and delivering this quarters' revenues.

Brand 14
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

If the supplier had used its 2016–2017 sales data, which showed greater demand for its products as a result of the boom in UK tourism, to predict future results and set next year’s strategy, it may have overestimated future performance and ended up with too much inventory, higher costs, and pressure to discount heavily to move product.