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A Guide to Use Sales Resume Keywords Effectively

HR Digest

Resume buzzwords are critically important because that’s where the hiring manager’s attention is most of the time. Your resume is a marketing document,” says Cranberra-based HR generalist Lindy Graham. Pitching Products. Account Management. Project Management. Territory Management. Channel Management.

Hammer 75
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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. But where and how do you start? As with any new endeavor, we have been learning as we go.

Media 8
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We Can't Agree to Disagree

Harvard Business Review

The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment is always behind a winning market situation. the goals are aligned.

Brand 14
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

Only a minority of firms is well ahead in planning and preparing a UK market strategy. The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. have products that must comply with UK regulations or particular specifications. How to Plan for Brexit. Create a strategic Brexit team.