Harvard Business Review
MAY 2, 2011
Alignment matters because it decreases the amount of energy it takes to go from A to Z. While you may still get from A to C or even to K with some misalignment, you are living with friction and energy loss. the goals are aligned. The alignment of investors' interests with the executive team's goals.
Harvard Business Review
FEBRUARY 12, 2016
In 2013, we created a global Social Media Center of Expertise (CoE), staffed by about 600 people in five regions from the marketing, communications, and customer care teams, with the goal of enhancing the company’s market-based decision making (part of CEO Mary Barra’s mantra of earning customers for life ). Insight Center.
Expert insights. Personalized for you.
15 
Let's personalize your content