Remove Channel Management Remove Goal Remove Innovation Remove Project
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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

The goal is balance: A coherent company strikes a balance where the right product and service portfolio naturally thrives within a capabilities system consciously chosen and implemented to support a deliberate strategy or way to play. They don’t fund R&D projects that won’t enhance their way to play.

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We Can't Agree to Disagree

Harvard Business Review

I don't think [fill in the project] even matters to our customers.". the goals are aligned. The alignment of investors' interests with the executive team's goals. Companies get offers to be acquired, but at much lower valuation than the original dream goal. "If [fill in the person] thinks I've bought in, they're crazy.".

Brand 14