How GM Uses Social Media to Improve Cars and Customer Service
Harvard Business Review
FEBRUARY 12, 2016
People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. The CoE has worked with IT and purchasing to procure a global set of tools for social media management, which are also integrated with our CRM systems. But where and how do you start?
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