Channel Management Innovation Long-term Marketing 
Harvard Business Review
MAY 15, 2018
Only a minority of firms is well ahead in planning and preparing a UK market strategy. The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. The company should look to bring in staff from other markets to apply their skill sets and ideas. How to Plan for Brexit.
Harvard Business Review
MAY 2, 2011
The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment is always behind a winning market situation. the goals are aligned. No wonder alignment is so hard.
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