Harvard Business Review
MAY 2, 2011
As Seth Godin says : Long-term brands and relationships are built on alignment. In a big company, you might be facing the tradeoffs of signing a major OEM deal that will obligate your engineering or channel management infrastructure or going for a direct sales model that will require putting people on payroll.
Harvard Business Review
MAY 15, 2018
The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. This group should represent a variety functions within the organization exposed to Brexit: supply chain, channel managers, procurement, marketing, sales, public affairs, governance, and financial controlling, among others.
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