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Ask These Five Questions

Eric Jacobson

Druckers book, The Five Most Important Questions You Will Ever Ask About Your Organization. Each of the five questions leads to sub-questions that are outlined in Druckers book, so its important to read the entire book to fully understand how to ask the questions and why they are so important.

Drucker 50
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How To Produce An Effective Company Blog

Eric Jacobson

companies using a blog for marketing purposes, your business likely will within the next year. According to Emarketer, the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012.

Blog 55
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Share The Bad News

Eric Jacobson

If revenue is down, or if youve lost a large customer, or if a new competitor has entered the market, let your team know. Wednesday, July 21, 2010 Share The Bad News Of course its much easier to share good news with your employees, but its perhaps even more important to share the bad news.

Mentor 60
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Lots Of Lessons From Post-it Notes

Eric Jacobson

How test marketing is critical. Saturday, August 21, 2010 Lots Of Lessons From Post-it Notes There are lots of lessons tied to those canary yellow squares, called Post-it Notes -- how ideas and innovations can come from anyone on your team at any time. How they can be used by leaders to boost morale. Enjoy the history of those yellow squares.

Mentor 55
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Never Say These Words To A Customer

Eric Jacobson

Are you absolutely sure every employee in sales, production, operations, marketing, etc., MacKay writes, "Common sense, thorough research and sound advice should allay your fears to a reasonable level." Take a moment. is not using these words, even inadvertently, in front of your customers? Thanks for the important reminder, Harvey MacKay!

Mentor 55