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HBR’s 10 Must Reads on Strategic Marketing

First Friday Book Synopsis

HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the “must reads” […].

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Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

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096: Bringing the Lean Startup into Your Organization: Leadership in the Age of Uncertainty | with Jeff Dyer

Engaging Leader

The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. It presents a method for leveraging a set of tools emerging from lean start-up, design thinking, and agile software development.

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Revealing Leadership Insights From Thinkers50

Tanveer Naseer

And, the winner of the 2013 Thinkers50, Clay Christensen, now sees his ideas of disruptive innovation used and applied by managers in their relentless quest for competitive advantage. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

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The Innovator’s Dilemma: A book review by Bob Morris

First Friday Book Synopsis

Christensen HarperCollins (2003) A brilliant analysis of a multi-dimensional paradox Having just re-read this “business classic,&# I admire it even more now than I did when it was first published. In his Introduction, Christensen makes his objective crystal clear: “This book is [.].

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Blogging on Business Update from Bob Morris (Week of 4/29/13)

First Friday Book Synopsis

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Customer CEO: How to Profit from the Power of Your Customers Chuck Wall The Referral Engine: Teaching Your Business to Market Itself John Jantsch Disney U : How Disney University Develops the World’s Most Engaged, Loyal, [.].

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Closeout for 8.5.11

LDRLB

Every friday we review the posts from LeaderLab contributors that has appeared on this blog and elsewhere online. We dabbled our hand in marketing as Tim Vanderpy reviewed UnMarketing. We reposted a teaser video for Clayton Christensen’s new one The Innovative University. Click Here to Help Our Research.