Co-Opetition Goal Innovation Marketing 
Harvard Business Review
APRIL 28, 2015
Even today, with more than $200B in market capitalization largely derived from that same data, investors struggle to value the company’s information. But we’d speculate that Fitbit could do just as well at coaching you through your personal health goals by logging the reading on the minute and storing 1/60th of the data.
Harvard Business Review
FEBRUARY 10, 2014
The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.
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