Co-Opetition Goal Management Products 
Harvard Business Review
APRIL 28, 2015
Despite the inevitability of this “smart” future, today only a small portion of businesses regularly merge data and physical products. That’s because even after they determine the right ways to use information to delight their customers, managers must address one equally important challenge. The challenge?
Harvard Business Review
FEBRUARY 10, 2014
From the WordPerfect-Novell acquisition that led to bankruptcy, to the misfires of the Target-Neiman holiday experiment, it’s clear that despite the plethora of management literature on how to launch a successful partnership, collaborations often go bust. As management professors Adam M. There [are] lots of co-opetitions.”.
Expert insights. Personalized for you.
8 
Let's personalize your content