Remove Co-Opetition Remove Goal Remove Marketing Remove Products
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Why Your Company Should Partner with Rivals

Harvard Business Review

Third, the company could earn goodwill from the local communities in which it manufactures its products. The basic goal of competition — companies need to out-compete in order to out-perform — is now holding back companies from financial success, such as the protected one described above.

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Old Management Systems Stifle New Business Models

Harvard Business Review

Despite the inevitability of this “smart” future, today only a small portion of businesses regularly merge data and physical products. Even today, with more than $200B in market capitalization largely derived from that same data, investors struggle to value the company’s information.

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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.