If America Is a Land of Abundance, Why Are We So Divided?
Harvard Business Review
NOVEMBER 22, 2012
I was amazed by everything I saw — the bushels and baskets of fresh fruit all beautifully displayed, the rows of colorful tissue paper, an entire aisle of paper products. The company's job is to define the product, and the buyers' is to consume it. In business jargon, it's a move from competitiveness to co-opetition.
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