Harvard Business Review

MARCH 12, 2012

Third, the company could earn goodwill from the local communities in which it manufactures its products. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger.

Co-Opetition 13

Co-Opetition Company Brandenburger Game Theory 13

Harvard Business Review

JULY 1, 2014

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. The combination of digitization with globalization and consumer demands for personalized products will complicate the usual processes and relationships.

Co-Opetition 9

Co-Opetition McClelland Leadership Emotional Intelligence 9

Harvard Business Review

APRIL 6, 2016

These conflicting pressures are especially present when the product provided by the asset is not very differentiating (think, for instance, of commodity steel products or container shipping services). The common idea behind these models is that the company does not have to be the (full) owner of the asset to be its (sole) operator.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

APRIL 28, 2015

Despite the inevitability of this “smart” future, today only a small portion of businesses regularly merge data and physical products. Even today, with more than $200B in market capitalization largely derived from that same data, investors struggle to value the company’s information.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

FEBRUARY 10, 2014

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.

Co-Opetition 8

Co-Opetition Nalebuff Licensing Cooper 8