Leading Blog
DECEMBER 4, 2019
In Covert Cows and Chick-fil-A , former executive vice-president and chief marketing officer, Steve Robinson explains that for Truett Cathy, founder of Chick-fil-A, the most important phase in the purpose statement was, “ by being a faithful Steward.” The stewardship idea guides their marketing. It’s about relationships.
Leading Blog
DECEMBER 15, 2021
The Power of Pressure : Why Pressure Isn't the Problem, It's the Solution by Dane Jensen (Collins, 2021) What’s the most pressure you’ve ever been under? Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. Blog Post ). How did you react? What helped? What didn’t?
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Harvard Business Review
AUGUST 17, 2012
There is, however, a big barrier standing in the way of the movement's triumph, Nocera writes: Measuring chief executives on the basis of their companies' stock prices is easy to understand — that was always part of its appeal. Over shorter periods, though, stock price movements usually convey more noise than signal.
Harvard Business Review
OCTOBER 20, 2011
In our new book Great by Choice , Jim Collins and I pondered that question. Over the years, the CEOs of these companies faced massive technology disruptions, deep industry recessions, sudden collapses in demand, price wars, oil shocks — you name it. Markets down? Market hype? Competition severe? He did not care.
Harvard Business Review
MARCH 7, 2011
Success today in every field is about so much more than price, performance, features — pure economic value. The organizations I admire don't just lead their industries in terms of innovation or financial performance or market share. Strategy is culture, culture is strategy.
Harvard Business Review
AUGUST 15, 2013
And last year, he decided that the answer was to take the company private, to escape the hectoring of the public market. Dell''s fortunes have not reversed over the past six years, owing in part to the recession, but more fundamentally to the decline of the PC market. For more background on the potential deal, click here.)
Harvard Business Review
MAY 16, 2018
They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. Few employees had been to regional offices or even interacted with colleagues in other markets. Most brands don’t enjoy such close alignment between what they promise and what they deliver.
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