Uber Shows How Not to Apply Behavioral Economics
Harvard Business Review
APRIL 13, 2017
It’s just one of several stories of late that have cast the company in a poor light. In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. It’s a well-documented social-science finding called the Hawthorne effect.)
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