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Using Underdog Narratives To Motivate Teams

The Horizons Tracker

Leaders in various industries, such as telecommunications and sports, often employ these narratives to create a compelling story of overcoming adversity and achieving success against the odds. However, Apple’s commitment to innovation and its collective underdog identity revolutionized the way people interact with technology.

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Apprenticeship Levy flexibility and productivity

Chartered Management Institute

This focus on short-term challenges neglects the development of essential management and leadership skills. Work Based Learning Lead, phs group I know more about budgeting, about innovation, about how to manage the finance side of a business, I know more about commerciality and strategy.

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New Research Highlights The Importance Of Customer Care On Twitter

The Horizons Tracker

The research highlights how data has found that around two-thirds of consumers have used social media for customer service, with those companies using Twitter for such ends are seeing a 19% increase in customer satisfaction. We strive to determine an optimal strategy to manage digital customer care such as Twitter,” the researchers say.

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How Companies Succeed By Engaging Radically With Society

Eric Jacobson

In order to survive over the long term and gain competitive advantage, companies must learn how to connect profoundly with the world around them -- not only with customers and stakeholders, but also with employees, local communities, politicians, and the environment itself." The life expectancy of a leading U.S.

Company 50
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Retain Your Top Performers

Marshall Goldsmith

Leaders are debating the changing nature of work and the perceived decline in job security (the lifelong career at a benevolent company is a fading memory) and the erosion of corporate loyalty. Employees are wondering, “If the company is willing to dump me at its convenience, why shouldn’t I dump the company at my convenience?”

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Intrapreneurship in "Social" Business

Mills Scofield

Having lived in and with off-the-grid communities in Latin America, in Nicaragua and Colombia, I had seen and felt the impact of low Internet and basic telecommunications access, especially when it comes to communicating with potential employers. For instance, there is a company sells SMS to employers only to schedule interviews, not recruit.

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Why B2B Companies Struggle with Collaborative Innovation

Harvard Business Review

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

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