Harvard Business Review

DECEMBER 9, 2015

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

Marketing 8

Marketing Brand Merchandising Advertising 8

Harvard Business Review

MAY 30, 2014

Strategic consistency is the hallmark of many great companies. over the last half-century, but also one of the best-performing companies in any industry. But the corporate landscape is also littered with once-great companies whose strategies became obsolete faster than they were able to reinvent themselves.

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

MAY 3, 2018

These gold coasts are home to nine of the top 10, and 18 of the top 20, internet companies, as measured by market capitalization. The leading companies in online search, social media, and e-commerce are all based in one or the other of these two regions. Winner-take-all economics favored the companies in the U.S.

Company 8

Company Venture Capitalist GDP Retail 8

Harvard Business Review

JULY 11, 2013

Any promising new initiative — a stand-alone business venture or an innovation in an established organization — hits roadblocks and unexpected obstacles. Recently I''ve advised entrepreneurs and innovators about a different, seemingly better, dilemma: pop-up opportunities that look like short cuts to success.

Innovation 8

Innovation Porter Merchandising Entrepreneur 8

Harvard Business Review

JUNE 26, 2017

Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. Their leaders understand that a strong, differentiated company culture contributes to a strong, differentiated brand — and that an extraordinary brand can support and advance an extraordinary culture.

Brand 8

Brand Company Operations Merchandising 8

Harvard Business Review

JANUARY 19, 2018

There’s been a ripple of excitement of late as some big companies have unveiled (fairly modest) raises and bonuses for workers. A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees.

Definition 8

Definition Company Succession Airlines 8

Harvard Business Review

JUNE 23, 2015

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. of course). Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

DECEMBER 4, 2018

A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs. Whether this will help J&J in the long run, no one knows.

Brand 9

Brand Retail Incubator Merchandising 9

In the CEO Afterlife

NOVEMBER 4, 2012

But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. Economically I probably helped shift some merchandise. Enhanced a few companies’ bottom lines. Let’s trade. Will work for food!” as the street-beggars sign says. At least creatively speaking.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

OCTOBER 6, 2014

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. Troubles at Tesco, the UK’s leading retailer, are mounting. How did this happen?

Retail 10

Retail Merchandising Discount Price 10

Harvard Business Review

DECEMBER 15, 2010

What drives some companies to succeed while others languish? Successful companies develop a system of a few truly unique capabilities that help them create differentiated value for their chosen customers. Focus for us, therefore, is not about picking just one market , but rather about choosing one coherent way of competing.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

OCTOBER 17, 2018

At the industry level they include (a) the extent of AI diffusion in economies; (b) the build-up of corporate profit; and (c) labor market dynamics. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States. A race between firms.

GDP 9

GDP McKinsey Long-term Technology 9

Harvard Business Review

NOVEMBER 27, 2018

Data science can enable wholly new and innovative capabilities that can completely differentiate a company. But those innovative capabilities aren’t so much designed or envisioned as they are discovered and revealed through curiosity-driven tinkering by the data scientists. ” a marketer might ask.

Learning-by-Doing 9

Learning-by-Doing Engineering Metrics Cost 9

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

NOVEMBER 2, 2012

But Lucas didn’t push for more cash up front; instead he requested the rights to the film’s sequels and merchandise. Although the NFL faces many of the same challenges every multinational company encounters when trying to crack a new market, in many ways the league has a steeper hill to climb. Lucas lucked out. Dan McGinn.

Franchising 15

Franchising Merchandising Video Sports 15

Harvard Business Review

NOVEMBER 15, 2017

Pioneers of new business models, such as Alibaba and Amazon, are launching innovations in rapid succession, such as voice ordering and real-time pricing, while simultaneously building scale and driving down costs. In the process, the company became better acquainted with its customers – what they liked to buy and how they liked to shop.

Retail 9

Retail Chief Executive Officer Supply Chain Operations 9

Harvard Business Review

JANUARY 3, 2011

Companies that demonstrate strategic coherence — think Wal-Mart and Coca-Cola — earn a market premium in terms of higher earnings and greater shareholder value. The big question for many leaders as they look toward 2011 is: "How can my company be one of them?". There's no doubt about it; numbers don't lie.

Strategy 15

Strategy Fixed Assets Competitive Advantage Long-term 15

Harvard Business Review

NOVEMBER 12, 2015

Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.” And doing so will make your company or team the hero.

Merchandising 8

Merchandising Health Care Software Price 8

Harvard Business Review

APRIL 11, 2013

Under Johnson''s leadership, Penney''s share price plunged by half and the company lost $4 billion in sales. At a time when marketers are ravenous for customer intelligence, Johnson seemed to be indifferent. I want merchandise that people will desire. Innovation Leadership Retail' It''s true. Hubris, right?

Merchandising 8

Merchandising Retail Gordon Price 8

Harvard Business Review

NOVEMBER 21, 2013

For many years, beginning in 1942, Premarin was the only hormone replacement therapy drug on the market derived from a natural source. A series of patents were issued on the drug in the 1940s, but long after they had expired, there were still no generic competitors on the market. Insiders know it as Merchandise 7X.

Intangible Assets 8

Intangible Assets Merchandising Innovation Pharmaceuticals 8

Harvard Business Review

DECEMBER 10, 2012

The company was masterful at the buy side of M&A. The company did not overlook small deals if they contributed to the development of critical capabilities. Indeed, the median acquisition at this company was for less than $15 million. The ability to divest strategically is as important as the ability to acquire strategically.

Due Diligence 15

Due Diligence EBITDA Health Care Gordon 15

Harvard Business Review

MAY 23, 2012

In fact, the company has about 500 metrics that it tracks every day, the majority of them relating to the customer experience. Many companies pride themselves on moving from quarterly to monthly customer feedback sessions. The company gets daily or hourly feedback from buyers and responds with continual improvements.

Merchandising 13

Merchandising Metrics Restructuring Library 13

Harvard Business Review

JULY 21, 2017

As more companies struggle to find their niche with the modern consumer, they’re turning to new technologies to recreate this sensory experience. To embrace this market shift, retailers will need to experiment with a range of technologies and strategies across marketing, supply chain, and merchandising.

Retail 8

Retail Supply Chain Merchandising Brand 8

Harvard Business Review

AUGUST 20, 2015

But that’s not enough for today’s media market. The current environment requires serious investment not only in high quality content but also in innovative digital approaches to distribution. HBO has a heritage of merchandising the kid-friendly components of its programming as HBO Family.

Media 8

Media Workshop Audience Business Model 8

Harvard Business Review

MAY 22, 2013

There''s no question that Amazon''s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares. But innovative retailers are responding to this threat by turning "showrooming" to their own advantage. The lesson for marketers is fundamental.

Retail 8

Retail Reis Merchandising Download 8

Harvard Business Review

FEBRUARY 8, 2013

Business units come and go, but finance, HR, IT, marketing, legal, and R&D are forever. The challenge for the functional model today is that companies don't need to build generic functional strengths. Similarly, Amazon doesn't succeed because its people apply broad marketing expertise.

Supply Chain 8

Supply Chain Real Estate Short-term Merchandising 8

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. Then there was material published by "content marketers" to serve the kinds of information needs typically met by traditional content providers, thus adding value to a customer's engagement with a brand.

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

JANUARY 29, 2014

Going more granular, as Big Data does, offers even sharper ethno-geographic insight into customer behavior and influence: Single Asian, Hispanic, and African-American women with urban post codes are most likely to complain about product and service quality to the company. But how should sophisticated marketers and merchandisers use them?

Merchandising 9

Merchandising Media Price Cost 9

Harvard Business Review

AUGUST 28, 2014

A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. Today, the company does roughly $50 million in total sales, with the home market accounting for over 80% of them. That’s a healthy company.

Disruptive Innovation 8

Disruptive Innovation Supply Chain Technology Parcell 8

Harvard Business Review

AUGUST 21, 2014

When I argue that e-commerce isn’t likely to destroy innovative omnichannel retailers , I typically receive passionate responses. E-commerce companies, like physical retailers, have wide-ranging cost structures and financial results. E-commerce companies ship to customers from large, expensive, highly productive fulfillment centers.

Retail 8

Retail Price Forrester Merchandising 8

Harvard Business Review

OCTOBER 17, 2013

The company, Prahalad tells the CEO, is simply too complex and diverse. In other words, the focus understandably centers on measurably improving the perceived core competence—selling better, manufacturing better, marketing better, hiring even better talent, cutting costs better. company like Apple. Because, as Web 2.0

Core Competence 8

Core Competence Prahalad Supply Chain Hamel 8

Harvard Business Review

JUNE 17, 2011

This is time, effort and money merely focused on splitting the pie versus growing the pie by innovating the product for the benefit of all, especially the fans. These pie-splitting strategies often just drive short-term, unsustainable results where companies are merely "renting share." Put another way: for every incremental $1.00

Retail 14

Retail Innovation Price Merchandising 14

Harvard Business Review

MARCH 8, 2011

How can they build the kind of advantage that will allow their company to thrive for decades? How thoroughly must they transform the company to make this happen? And you certainly can't do it by just watching and copying your competition; sources of greatness are different for different companies, even within the same industry.

Merchandising 14

Merchandising Budgeting Pharmaceuticals CEO 14

Harvard Business Review

OCTOBER 1, 2014

Now, to hype something means to push it heavily through marketing,media and merchandising. Not only do the items on it far outnumber those on the formal menu, but they are completely unique concoctions, dreamed up by customers, universally prepared according to a cross-company formula. Customers Innovation Marketing'

Merchandising 8

Merchandising Price Discount Tips 8

Harvard Business Review

MARCH 17, 2011

The root cause of this problem is that in an increasingly demand-driven economy, consumers are redefining companies' competitive sets. The natural assumption is that these three companies' products compete directly against each othe — rafter all, they're all selling electric razors, right? In fact, consumers see it differently.

Management 15

Management Retail Brand Merchandising 15

Harvard Business Review

MAY 22, 2013

If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Merchandise ordered online can now be drop-shipped for same-day pickup at local stores. Take Walmart, for example.

Business Model 8

Business Model Merchandising Course Education 8

Harvard Business Review

AUGUST 11, 2015

Mauro Porcini is PepsiCo’s Chief Design Officer—the first to hold the position—where he oversees design-led innovation across all the company’s brands under CEO Indra Nooyi. That’s where our work is really about innovation. I strongly believe that design and innovation are exactly the same thing.

Organization 8

Organization Brand Six Sigma Innovation 8