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Become a Brand Renegade

Leading Blog

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. We designed our studios to look like high-end retail stores, such as Louis Vuitton and Dolce & Gabbana. Instead, we focused on our brand and how to flip the script on growing a business. Invest in first impressions.

Brand 289
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital. L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. “A clear, easy-to-memorize digital group strategy is now vocally championed by leadership across the company,” Rochet says.

P&L 12
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Why Verizon's iPhone Could Be Good for AT&T

Harvard Business Review

It may seem counterintuitive, but smart companies need to routinely rid themselves of less profitable customers, the same way an asset manager or rebalances an investment portfolio or a Major League Baseball general manager trades a declining player. Netflix's CEO, Reed Hastings, was recently asked if Redbox was a competitive threat.

P&L 14
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The Hidden (in Plain Sight) Legacy of Steve Jobs

Harvard Business Review

But other companies have managed to thrive long after the departure of their talented founders (GE, IBM, Procter & Gamble, HP until recently). It's true that Apple's success in the last decade has been built on a remarkable string of innovations, which seems harder to "codify." Place product experience first, not P&L.

P&L 14
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The Rebirth of the CMO

Harvard Business Review

“We’ll spend a lot of time bringing product to market, but we need to plan for the fact that a launch gives us a six-month head start and no more,” says Gary Booker, CMO of Dixons Retail. Yet, only 30 percent of companies believe they understand their customers’ needs well enough to identify what initiatives will drive growth.

P&L 10
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Don't Grieve for the Great A&P

Harvard Business Review

Sometime in the next few weeks, the Great Atlantic & Pacific Tea Company will emerge from bankruptcy. Once, the demise of the Great A&P would have been front-page news from Maine to California. Once, the demise of the Great A&P would have been front-page news from Maine to California. as the biggest retailer anywhere.

P&L 14
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Top 10 Green Business Stories of 2011

Harvard Business Review

Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend. These companies are notable victims of a new reality: resources are constrained and input prices are fundamentally rising. What can one say about the failure of solar company Solyndra ? trillion market for clothes and shoes.