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Become a Brand Renegade

Leading Blog

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. We designed our studios to look like high-end retail stores, such as Louis Vuitton and Dolce & Gabbana. Instead, we focused on our brand and how to flip the script on growing a business. Invest in first impressions.

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Unexpected Leadership Lessons that Mobsters Can Teach Lawful Leaders

Leading Blog

L EADERSHIP is a broad term, and it applies to those who you might not have a positive perception of — including mobsters. Take Kodak trying to adapt to digital imaging, or JC Penny trying to compete in a new retail space, or everyone today trying to adapt and survive in a pandemic. Zimmerman , Ph.D.,

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. From our view and experience, what underpins the success of these new ideas and approaches is the abilities, skills, and mindset of the company’s workforce. Here are five: Commit from the Top.

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Why Verizon's iPhone Could Be Good for AT&T

Harvard Business Review

It may seem counterintuitive, but smart companies need to routinely rid themselves of less profitable customers, the same way an asset manager or rebalances an investment portfolio or a Major League Baseball general manager trades a declining player. Other times the 'windows to winnow' come in smaller, more everyday events.

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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

Already, consumers are being disintermediated from traditional brand choices via search engine and online retailer algorithms that determine which products are presented to consumers, and in what sequence. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

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The Hidden (in Plain Sight) Legacy of Steve Jobs

Harvard Business Review

But other companies have managed to thrive long after the departure of their talented founders (GE, IBM, Procter & Gamble, HP until recently). Place product experience first, not P&L. Jobs considers P&L to be a distraction. Jobs has been dismissive of "management" skills, and the company has no general managers.

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