Leading Blog

JULY 26, 2021

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. We designed our studios to look like high-end retail stores, such as Louis Vuitton and Dolce & Gabbana. Instead, we focused on our brand and how to flip the script on growing a business. Invest in first impressions.

Brand 289

Brand Mission Statement P&L Retail 289

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

SEPTEMBER 27, 2017

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. From our view and experience, what underpins the success of these new ideas and approaches is the abilities, skills, and mindset of the company’s workforce. “Personal experience makes me a more effective marketer.”

P&L 12

P&L Agility Fashion Media 12

Harvard Business Review

MAY 25, 2018

Already, consumers are being disintermediated from traditional brand choices via search engine and online retailer algorithms that determine which products are presented to consumers, and in what sequence. To begin, even the most capable and sophisticated marketing organizations will need to fundamentally change their mission and shape.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

FEBRUARY 9, 2011

It may seem counterintuitive, but smart companies need to routinely rid themselves of less profitable customers, the same way an asset manager or rebalances an investment portfolio or a Major League Baseball general manager trades a declining player. Other times the 'windows to winnow' come in smaller, more everyday events.

P&L 14

P&L Supply Chain Retail Price 14

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

NOVEMBER 22, 2016

The company does deep data mining through multiple sources to spot signature events in customers’ lives. In the past, marketers have struggled to deliver the higher response rates they need from existing customers — a smaller group than potential new customers. banking and insurance businesses.

Insurance 8

Insurance P&L Telecommunications CRM 8