Terry Starbucker
JUNE 11, 2019
It’s a world where “good” is good enough, because high volume, low prices, and low cost of goods sold (or services delivered) are the drivers. But, prices (and costs) most probably will need to be higher. But slowly but surely we ultimately prevailed, and we became a better (and more profitable) company. Impeccable quality.
Terry Starbucker
NOVEMBER 13, 2011
Here are the sins, according to Drucker: 1) Worshiping high profit margins and “premium pricing”. 3) Cost-Driven pricing. The only sound way to price is to start out with what the market is willing to pay”. Once we avoid the pitfalls of pricing our product, we then need to put our blinders on, according to Drucker.
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Terry Starbucker
JULY 27, 2014
It’s a world where “good” is good enough, because high volume, low prices, and low cost of goods sold (or services delivered) are the drivers. But, prices (and costs) will need to be higher. But we ultimately prevailed, and we became a better (and more profitable) company. The target is GREAT.
Terry Starbucker
JUNE 29, 2014
Why companies pack “too much air” in their processes and practices. Why you should put a price tag on everything. They co-authored Low-Hanging Fruit, 77 Eye-Opening Ways to Improve Productivity and Profits , published in March 2014. The unseen problem with pepperoni (you just have to listen…).
Terry Starbucker
JULY 19, 2015
As another calendar year drew to a close, while our cable TV company was buoyed by better sales numbers as a result of new service activations and stepped up marketing, we were still struggling to reverse a downward overall trend. Our competitors offered more channels at a very competitive price, and were able to mass market.
Terry Starbucker
MARCH 8, 2015
Coffee was founded in 1992 in Southern Oregon by two dairy farming brothers, Dane and Travis Boersma, and it’s now the the country’s largest privately held, drive-thru coffee company, with nearly 200 locations in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona. Brotherly love. Everything else falls into place.
Terry Starbucker
MARCH 11, 2012
He also has previous leadership experience at other prominent companies. His primary focuses have been talent selection, employee engagement, and leadership development.). Adam is currently right in the middle of his leadership journey, overseeing a large staff at a very successful retail operation.
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