Comparison Influence Marketing Servant Leader 
Strategy Driven
NOVEMBER 24, 2016
Because influencers are unaware of how their particular bias restricts an answer, they have no concept if there are different answers possible, and often move forward with bad data. no bias) and Servant Leadership. And conventional questions cannot get to the unconscious. So why does it matter if we’re biasing our questions?
Strategy Driven
JANUARY 28, 2011
Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. Ives Sharon Drew Morgen Hank Moore Jamie P.
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