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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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How Your Late Employees Improve Your Competitive Advantage

Great Leadership By Dan

Creative agencies and consultancies who need their staff to come up with original solutions to problems, often at short notice, know that timekeeping is a very low priority on the skills list. The concept of Time Management is now a century old, invented at a time when productivity and efficiency were keys to competitive advantage.

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First Look: Leadership Books for April 2021

Leading Blog

Here's a look at some of the best leadership books to be released in April 2021. Rethinking Competitive Advantage : New Rules for the Digital Age by Ram Charan. The old ways of creating competitive advantage for your business—such as building moats to ward off competitors—have become dangerous.

Books 263
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First Look: Leadership Books for March 2023

Leading Blog

H ERE'S A LOOK at some of the best leadership books to be released in March 2023 curated just for you. For bulk orders call 1-626-441-2024 * * * “A library is not a luxury but one of the necessities of life.” — Henry Ward Beecher * * * Follow us on Instagram and Twitter for additional leadership and personal development ideas.

Books 297
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Exploring the Power of Collaborative Competition

N2Growth Blog

Expanded Market Opportunities: Coopetition opens doors to new markets and customer segments that might have been difficult to reach individually. By collaborating with competitors, companies can combine their strengths to penetrate untapped markets, address customer needs more effectively, and ultimately drive growth.

Power 251
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

Brand 288
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Life Sciences Executive Search: The Quest for Innovation

N2Growth Blog

Finding innovators in the life sciences industry The importance of innovative leadership cannot be overstated. Organizations can gain a competitive advantage by identifying and attracting these innovators, accelerating research and development efforts, and ultimately driving their businesses forward in an increasingly competitive landscape.

Execution 235