Remove Competitive Intelligence Remove Management Remove Marketing Remove System
article thumbnail

Are Apple’s Patent Wars a Marketing Strategy?

Harvard Business Review

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. Plenty of management books describe patent litigation in such a narrow way: you file a suit to recover damages from someone who is copying you. Probably way more than Apple’s lawyer bills.

article thumbnail

You Can Make Your Sales Data a Lot Better with a Little Discipline

Harvard Business Review

That’s why decision makers require spot-on data and efficient, streamlined systems to maintain it. Too many sales teams (and other departments) enter data by hand but create fresh entries instead of searching their systems and updating existing accounts, which muddies their data sets. and Cisco Precision Tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

JP Morgan's Loss: Bigger than "Risk Management"

Harvard Business Review

The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." Each requires customized risk management processes. The compliance-oriented risk manager of a failed U.K.

article thumbnail

Get More from Your Event Spending

Harvard Business Review

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8
article thumbnail

Why the Best Salespeople Get So Lucky

Harvard Business Review

Sales managers have a difficult relationship with luck. As a consequence, many sales managers de-emphasize luck, instead stressing the importance of stable, measurable, and controllable factors such as motivation and specific behaviors. The students had territories and quotas and used a customer-relationship-management system.

article thumbnail

A guide to great development moves

Great Leadership By Dan

There are inherent risks and pitfalls that can be avoided or need to be managed. It is designed to support HR Directors/Managers as they assist their highest potential executives prepare and navigate through these challenging job changes. I discovered that this is what’s really required of a General Manager – you can’t know it all.”

article thumbnail

How a Food-Ordering App Broke into a Crowded Market

Harvard Business Review

The idea for the business came to Nadav Sharon, a former Israeli Navy cook living in San Francisco and managing a small family pizzeria, when he realized how much time he was wasting taking endless phone orders. But Eat24 managed to bootstrap their app anyway. Here’s how. Eat24 also tailored their approach to these customers.