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Are Appleā€™s Patent Wars a Marketing Strategy?

Harvard Business Review

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. The most interesting aspect of the Apple-Samsung patent battle is that the actual technology war is not between Apple and Samsung. So why has Apple not sued Google? billion requested).

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Viral By Design: Teams in the Networked World

Harvard Business Review

Common Operating Pictures. Dozens of systems and networks tell some of the stories about your firm. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Yes, you can download an app for that! None tell the whole story.

Team 12
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Cyber Security in the Internet of Things

Harvard Business Review

In particular, expect it to challenge your conception of cybersecurity and your ability to deliver it in IoT-enabled digital networks, your commercial operations, and your partner ecosystems. What''s more, as systems built by different OEMs interact, there is infighting among them as to what constitutes sensitive or competitive intelligence.