Women on Business

JANUARY 24, 2011

Competition without relationships turns products and services turn into commodities. One half of building business is supplying quality products or services; the other half is skill in building relationships. Then come down—whether it is getting published or getting a new product into stores. Proceed with extreme caution.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 26, 2018

I recently moderated a panel at a conference and asked the group of successful executives to describe someone who has been instrumental in their careers. She used her leadership and strategic skills to drive the process and presented the team’s findings to the executive team. Andrew Lichtenstein/Getty Images.

Career 10

Career PR How To Influence 10

Harvard Business Review

JULY 24, 2012

On the other hand, if you're larger and better established, you can help me reward my team by having them showcase their work at conferences and present papers. Provide these in the form of speaking opportunities, interviews with the media, and the like, where customers can demonstrate their own success and thought leadership.

Reference 12

Reference CIO PR Learning-by-Doing 12

Harvard Business Review

MAY 22, 2013

Who sells your products or services? And, as buyers increasingly expect to learn about products and services from their peers who are using them, companies are getting more creative at putting their happy customers in front of those buyers. Align your PR messaging with your customer''s. "If Remember, you have leverage.

PR 8

PR CIO Reference How To 8

Harvard Business Review

SEPTEMBER 24, 2014

Here’s the scene: A problem has come up with one of your supply chain vendors, threatening to delay timely shipment of your product. At the same time, a potential opportunity appears that, with some exploration and investment, could lead to a new generation of products down the road. Which do you respond to first?

Budgeting 10

Budgeting Innovation Disruptive Innovation Six Sigma 10

Harvard Business Review

NOVEMBER 13, 2015

For example, if you want to develop your leadership skills, you could join a board or act as a coach or mentor. Since your experience will most likely expose you to some innovative products, solutions, and/or processes, document these and share them with relevant parties. And choose an experience that helps build specific skills.

How To 8

How To Document Career Learning-by-Doing 8

Harvard Business Review

OCTOBER 11, 2016

Teva recently used JOLT for its R&D Communication team, providing public speaking skills from a PR professional in an online, video-based, and highly interactive workshop. When treated as a full member of the team, rather than as outsiders, the productivity and satisfaction of the freelancer grows, as does project performance.

Agility 8

Agility Development Workshop Incubator 8