Women on Business

NOVEMBER 23, 2010

Figure out what is sucking up your time preventing you from being productive and profitable. Governor’s Conference for Women. Find a way to rework your ratio of administrative and billable activities that will allow you to stay focused on your strategy. Authentic Leadership I was recently at the Pa.

Press Release 157

Press Release Discount PR Long-term 157

Harvard Business Review

FEBRUARY 16, 2011

Days after launching the iPhone 4 (its most successful product launch ever), reports started to trickle in that if you gripped the phone in a seemingly natural way, signal strength would drop off. It took a couple more weeks after that email, but Apple announced a press conference for mid-July to address "AntennaGate."'

PR 15

PR Public Relations Comparison Conference 15

Tony Mayo

SEPTEMBER 15, 2009

Shure PGX Series Wireless Microphone System – Includes: PGX4 Receiver, PGX1 Bodypack Transmitter and WL93 Lavalier Microphone (H6/524 – 542MHz) PR 30 Dynamic Super Cardioid Studio Microphone — I love the warm, intimate sound of this microphone for podcasts and videos. (Of

Mayo 100

Mayo Executive Coaching Wireless Software 100

Women on Business

JANUARY 24, 2011

Competition without relationships turns products and services turn into commodities. One half of building business is supplying quality products or services; the other half is skill in building relationships. Then come down—whether it is getting published or getting a new product into stores. Proceed with extreme caution.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

AUGUST 20, 2018

Research shows that disconnecting — especially from email — can make us significantly less stressed and more productive. Sharing a small piece of information about you, your trip, or your company’s product or service can serve to deepen a business relationship or the connection a client feels toward your company.

Conference 15

Conference CRM PR Cooper 15

Harvard Business Review

JULY 9, 2013

Dreams arise of having the marquee customer interviewed by industry publications, speaking about your great offerings at conferences, featured in case studies and success stories, providing references that close multiple deals, participating in your customer communities. legal or PR). Then reality strikes.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

JULY 26, 2018

I recently moderated a panel at a conference and asked the group of successful executives to describe someone who has been instrumental in their careers. His research shows how new employees can succeed without a formal mentor by developing productive relationships with key opinion leaders. Andrew Lichtenstein/Getty Images.

Career 12

Career PR How To Influence 12

Harvard Business Review

AUGUST 13, 2015

In an ideal B2B world, your happy customers would spread the news about your great products, generating all the well-known benefits of word of mouth. It can help you overcome skeptical prospects and increase customers’ preference for your products more quickly and effectively than either advertising or PR.

B2B 8

B2B Incentives Reference Reputation 8

Harvard Business Review

JANUARY 13, 2012

I've spent the week in Las Vegas at the Consumer Electronics Show (CES) , where billion-dollar companies unveil multi-million-dollar products looking for mainstream popularity, and where startups unveil ideas, looking for angles and angels. Tell people what's amazing about your product or service, as descriptively as possible.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

MAY 22, 2013

Who sells your products or services? And, as buyers increasingly expect to learn about products and services from their peers who are using them, companies are getting more creative at putting their happy customers in front of those buyers. "So Align your PR messaging with your customer''s. "If Tie referencing to performance.

PR 8

PR CIO Reference How To 8

Harvard Business Review

JULY 24, 2012

On the other hand, if you're larger and better established, you can help me reward my team by having them showcase their work at conferences and present papers. Align your PR messaging with your customer's, wherever possible. "If "So I'm willing to do what I can to help you grow your customer base. Create a customer council.

Reference 12

Reference CIO PR Learning-by-Doing 12

Harvard Business Review

SEPTEMBER 24, 2014

Here’s the scene: A problem has come up with one of your supply chain vendors, threatening to delay timely shipment of your product. At the same time, a potential opportunity appears that, with some exploration and investment, could lead to a new generation of products down the road. Which do you respond to first?

Budgeting 13

Budgeting Innovation Disruptive Innovation Six Sigma 13

Harvard Business Review

JANUARY 26, 2015

But if you want to dramatically enhance your productivity, it pays to zero in on the biggest source of stress and wasted time: problematic clients. But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. Sure, why not?

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

MAY 30, 2013

This is challenging in personal life, but as an entrepreneur — the face of your company, consistently pitching your wares whether they be services or a product— it can be downright exhausting. But what if you''re in an extroverted business, like PR or Sales? We just find large groups of them, well, a little draining.

Entrepreneur 9

Entrepreneur Public Relations PR Conference 9

Harvard Business Review

JUNE 21, 2012

As Influitive CEO Mark Organ put it, "It would be like the phone company recording snippets of conversations about some product, and broadcasting that information, without context, to other people loosely affiliated with the people being recorded.". But such missteps need not, and should not, be anything more than a stumble.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Let's say you're preparing for a major product or service launch.

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

NOVEMBER 13, 2015

Companies big and small have realized that a lack of leaders is one of their leading challenges, according to research from Deloitte and The Conference Board , so they should welcome the opportunity to support employee development in an inexpensive way that creates great PR.

How To 8

How To Document Career Learning-by-Doing 8

Harvard Business Review

OCTOBER 11, 2013

When the well-known hedge fund manager and short-seller Jeremiah Hughes first put Terranola in the spotlight, issuing ominous warnings about unsold products, a looming patent expiration, and flawed growth projections, the considered judgment of the executive team was to do nothing. “I That decision turned out to have serious consequences.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

DECEMBER 10, 2012

On a nondescript evening this fall, I walked into a 50th floor conference room hosting a networking-event-disguised-as-a-cocktail-party for Today's Chicago Woman " 100 Women to Watch List ," of which I happened to be one. Who do I know who would love Andrea's product or Taylor's service? I wound up having fun.

PR 10

PR Real Estate Taylorism Taylor 10

Harvard Business Review

OCTOBER 11, 2016

Teva recently used JOLT for its R&D Communication team, providing public speaking skills from a PR professional in an online, video-based, and highly interactive workshop. When treated as a full member of the team, rather than as outsiders, the productivity and satisfaction of the freelancer grows, as does project performance.

Agility 8

Agility Development Workshop Incubator 8