Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. Your new customer''s legal and PR departments place so many restrictions on you that this great source of value and proof of your credibility is known only to you. legal or PR). Then reality strikes.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

AUGUST 13, 2015

In an ideal B2B world, your happy customers would spread the news about your great products, generating all the well-known benefits of word of mouth. It can help you overcome skeptical prospects and increase customers’ preference for your products more quickly and effectively than either advertising or PR.

B2B 8

B2B Incentives Reference Reputation 8

Harvard Business Review

JULY 24, 2012

"Helping my smaller vendors grow and get established is in my interest," notes Patty Morrison , CIO of Cardinal Health — and the kind of dynamic customer advocate ideal for any technology firm. "So Align your PR messaging with your customer's, wherever possible. "If It's great career development for them.".

Reference 12

Reference CIO PR Learning-by-Doing 12

Harvard Business Review

JUNE 21, 2012

As Influitive CEO Mark Organ put it, "It would be like the phone company recording snippets of conversations about some product, and broadcasting that information, without context, to other people loosely affiliated with the people being recorded.". But such missteps need not, and should not, be anything more than a stumble.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Let's say you're preparing for a major product or service launch.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

NOVEMBER 13, 2015

While she was relatively junior at her company, she was by far the most experienced person with these technologies at the small Guatemalan enterprise. Since your experience will most likely expose you to some innovative products, solutions, and/or processes, document these and share them with relevant parties.

How To 8

How To Document Career Learning-by-Doing 8

Harvard Business Review

OCTOBER 11, 2013

When the well-known hedge fund manager and short-seller Jeremiah Hughes first put Terranola in the spotlight, issuing ominous warnings about unsold products, a looming patent expiration, and flawed growth projections, the considered judgment of the executive team was to do nothing. “I That decision turned out to have serious consequences.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

OCTOBER 11, 2016

In particular, we see several interesting developments: Technology-supported peer learning is disrupting the old paradigm. Teva recently used JOLT for its R&D Communication team, providing public speaking skills from a PR professional in an online, video-based, and highly interactive workshop. So does ScanDisk and Shire.

Agility 8

Agility Development Workshop Incubator 8