Harvard Business Review

JANUARY 13, 2012

I've spent the week in Las Vegas at the Consumer Electronics Show (CES) , where billion-dollar companies unveil multi-million-dollar products looking for mainstream popularity, and where startups unveil ideas, looking for angles and angels. Technology marketing needs to be shameless. Marketing is no place to be modest.

Marketing 15

Marketing Press Release Wireless Industry 15

Women on Business

JANUARY 24, 2011

Competition without relationships turns products and services turn into commodities. One half of building business is supplying quality products or services; the other half is skill in building relationships. Then come down—whether it is getting published or getting a new product into stores. Proceed with extreme caution.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

AUGUST 20, 2018

Research shows that disconnecting — especially from email — can make us significantly less stressed and more productive. Sharing a small piece of information about you, your trip, or your company’s product or service can serve to deepen a business relationship or the connection a client feels toward your company.

Conference 14

Conference CRM PR Cooper 14

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. Your new customer''s legal and PR departments place so many restrictions on you that this great source of value and proof of your credibility is known only to you. legal or PR). Then reality strikes.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

AUGUST 13, 2015

In an ideal B2B world, your happy customers would spread the news about your great products, generating all the well-known benefits of word of mouth. But word of mouth is an important ally in your marketing efforts. So when satisfied customers refuse to provide references, try these avenues: Explain the product’s network value.

B2B 8

B2B Incentives Reference Reputation 8

Harvard Business Review

MAY 22, 2013

Who sells your products or services? This may seem like a silly question, the answer being of course, the sales & marketing team. And, as buyers increasingly expect to learn about products and services from their peers who are using them, companies are getting more creative at putting their happy customers in front of those buyers.

PR 8

PR CIO Reference How To 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing?

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 21, 2012

As Influitive CEO Mark Organ put it, "It would be like the phone company recording snippets of conversations about some product, and broadcasting that information, without context, to other people loosely affiliated with the people being recorded.". But such missteps need not, and should not, be anything more than a stumble.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing?

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JANUARY 26, 2015

But if you want to dramatically enhance your productivity, it pays to zero in on the biggest source of stress and wasted time: problematic clients. But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

SEPTEMBER 24, 2014

Here’s the scene: A problem has come up with one of your supply chain vendors, threatening to delay timely shipment of your product. At the same time, a potential opportunity appears that, with some exploration and investment, could lead to a new generation of products down the road. Which do you respond to first?

Budgeting 10

Budgeting Innovation Disruptive Innovation Six Sigma 10

Harvard Business Review

OCTOBER 11, 2013

When the well-known hedge fund manager and short-seller Jeremiah Hughes first put Terranola in the spotlight, issuing ominous warnings about unsold products, a looming patent expiration, and flawed growth projections, the considered judgment of the executive team was to do nothing. “I Terranola’s market cap skyrocketed to $8.1

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

OCTOBER 11, 2016

Teva recently used JOLT for its R&D Communication team, providing public speaking skills from a PR professional in an online, video-based, and highly interactive workshop. When treated as a full member of the team, rather than as outsiders, the productivity and satisfaction of the freelancer grows, as does project performance.

Agility 8

Agility Development Workshop Incubator 8