Harvard Business Review

NOVEMBER 28, 2012

There's no better place to get a sense of the potential downside of social media for business than in B2B sales environments. Sales managers are under a lot of pressure to get their reps to exploit interactive online technologies to the max, but that's a lot easier said than done.

Media 8

Media B2B Seminar Metrics 8

Harvard Business Review

DECEMBER 10, 2013

John, a middle manager at a Fortune 500, attended no less than 21 industry conferences this year in an effort to increase his overall visibility. Although our fundamental desire to be noticed is not a new phenomenon, our unending use of social media has radically elevated the level of ego in our personal lives. .”

Media 10

Media Conference Entrepreneur Middle Management 10

Harvard Business Review

JUNE 25, 2014

Digital media and tracking technologies, along with dramatically improved analytics, now mean that serious marketers — if they really care to know — can have an excellent idea of just how effective (or wasteful) their advertising really is. If you’re a brand manager or CMO, that’s what you should care about.

Creativity 8

Creativity Marketing Advertising Metrics 8

Harvard Business Review

OCTOBER 21, 2013

They can then link this data with in-depth market research as well as social media data from Twitter or Facebook. Of course, management scholars and practitioners have long recognized the benefits of diversity. The point we stress here is that diverse data confers similar benefits. This kind of linkage is reaping rich rewards.

Credit Scoring 11

Credit Scoring Diversity Retail Media 11

Harvard Business Review

JANUARY 5, 2017

media has come under intense scrutiny, with analysts , politicians, and even journalists themselves accusing it of bias and sensationalism — of having failed us — in its coverage of the presidential election. The media did exactly what it was designed to do, given the incentives that govern it. my answer is a sobering no.

Media 11

Media Advertising Fixed Costs Content 11

N2Growth Blog

OCTOBER 6, 2010

Day one of the conference was headlined by a highly esteemed group of speakers who didn’t give me nearly what I had hoped for – While there were a few shining stars, and some great sound bites, I wasn’t challenged nearly as much as I hoped to be. Fear is dead as a management tool. The best idea should win.

Blog 306

Blog Brand Media Influence 306

N2Growth Blog

MARCH 29, 2011

Jim has a new book out (“ As One “), you can find him on Twitter @DeloitteCEO and Jim is a frequent presenter at conferences such as World Business Forum and the World Economic Forum in Davos. Historically, management theory has tended to present a binary view of leadership—command-and-control vs. collaborative.

Leadership 368

Leadership CEO Long-term Consultative 368

Harvard Business Review

AUGUST 6, 2013

Way back in the first decade of the new millennium, when Craigslist seemed like the biggest threat facing newspapers, founder Craig Newmark paid visits to lots of media companies and media conferences. Advertising Media Strategy' Yes, his site was definitely taking classified advertising away from papers, he would say.

Advertising 8

Advertising Christensen Media Disruptive Innovation 8

Harvard Business Review

AUGUST 17, 2017

retail), Shira Goodman (Staples, retail), Kevin Johnson (Starbucks, food services), Marc Benioff (Salesforce, software), Susan Wojcicki (YouTube, internet media), David Cohen (Techstars, startup accelerator), Bernard J. Many of the leaders I interviewed also speak at conferences about diversity and write openly about its importance.

Diversity 8

Diversity CEO Rogers Leadership Pipeline 8

Harvard Business Review

DECEMBER 21, 2012

To keep everyone up-to-date, particularly across departments and functions, employees use electronic tools (e-mail, voice mail, conference calls, instant messaging, and social media). Management disciplines and behaviors are built into the facility, and these behaviors define a culture and are a way to change a culture.

Brainstorming 14

Brainstorming CFO Innovation Energy 14

Harvard Business Review

MARCH 31, 2015

Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend. No technology can help managers who are unable or unwilling to set goals. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

MAY 29, 2018

. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call. Establish new rules, norms, and metrics. As a result of company needs, hubs are being established where passengers can switch to another shuttle that moves them around the campuses.

Business Model 8

Business Model Transportation ROI Metrics 8

Harvard Business Review

SEPTEMBER 27, 2011

You should be able to expect your CHRO to offer solutions for improving any of your business metrics through employee alignment and engagement. Increasingly the way to reach the next generation of employees is through social media , both to recruit them and to engage them. Your CHRO thinks of email as modern technology.

Metrics 14

Metrics Human Resources Attrition CEO 14

Harvard Business Review

MARCH 8, 2012

It is not hard to determine where any particular consumer is in the process, so tracking and metrics are straightforward and easy to calculate. There is not a "thing" to manage. The metrics are new, evolving, and unfamiliar, and so they seem unclear. Is a business built on volunteers manageable?

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

JULY 24, 2012

A better, value-based approach is to initiate a quarterly review process that looks more like the following: First quarter: review all performance metrics with the customer and continue doing so every three months. To Build a Great Sales Team, You Need a Great Manager. How to Succeed at Key Account Management.

Reference 12

Reference CIO PR Learning-by-Doing 12

Harvard Business Review

MAY 22, 2013

One predictable result of this activity has been increasing demand from marketing and sales leaders to find more such advocates to showcase, in some cases creating a "beast that needs to be fed" similar to what you see in traditional media channels — like sports or the entertainment industry — that experience rapid growth in popularity.

PR 8

PR CIO Reference How To 8

Harvard Business Review

FEBRUARY 1, 2016

Second, even if you do manage to hire stars, their unique skill sets may not be easily portable. When it comes to sales effectiveness, managers need to consider the tasks that reps must perform, not just their personalities and generic selling skills. Opportunity Costs : extrapolations across multiple metrics.

CRM 8

CRM B2B Price Budgeting 8

Harvard Business Review

JUNE 9, 2011

Markets gave Amazon, an early mover, enough time to build a formidable business, and its management had clearly thought about the possibility of a stock-price drop, and was able to quickly ratchet back spending and turn a profit when it had to. But what's a CEO to do about it?

Company 13

Company Finance Price IPO 13

Strategy Driven

OCTOBER 23, 2013

Yes, the number of metrics you need to track now are increasing exponentially. Now you’ve got to decide on what type of media to use, where to put it, how to track it, who to target, how to ensure a consistent message, and how to somehow impact on the conversation that is already happening about your brand. About the Author.

Marketing 58

Marketing Media ROI Consensus 58

Strategy Driven

DECEMBER 15, 2010

Each issue is packed with thought-provoking content and insight into the business issues that affect all companies competing in today’s technology-driven marketplace with recent contributions by best-selling author and researcher Tom Davenport; social media guru Chris Brogan; and Myron Scholes, world renowned economist and Nobel Prize winner.

Resources 50

Resources Process Constraint Objective 50