Joseph Lalonde

JANUARY 9, 2015

YouTility: Why Smart Marketing Is About Help Not Hype by Jay Baer – Bear wrote an amazing book on why helping is the new marketing. Moment Maker: You Can Live Your Life Or It Will Live You by Carlos Whitaker – I became a fan of Carlos’ because of his work with the Catalyst Conference. Market in that direction.

Books 120

Books Learning-by-Doing Wilde Self-aware 120

Harvard Business Review

OCTOBER 21, 2013

But marketers are only now connecting data from loyalty programs in physical stores with data not only about how the same customers behave on the company’s website, but also how the same or similar customers anywhere in the world behave on other websites – ranging from news sites to car sites to movies sites – all tracked using cookies.

Credit Scoring 11

Credit Scoring Diversity Retail Media 11

Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 6, 2013

Way back in the first decade of the new millennium, when Craigslist seemed like the biggest threat facing newspapers, founder Craig Newmark paid visits to lots of media companies and media conferences. Advertising Media Strategy' Yes, his site was definitely taking classified advertising away from papers, he would say.

Advertising 8

Advertising Christensen Media Disruptive Innovation 8

N2Growth Blog

MARCH 29, 2011

Jim has a new book out (“ As One “), you can find him on Twitter @DeloitteCEO and Jim is a frequent presenter at conferences such as World Business Forum and the World Economic Forum in Davos. Mike Myatt : How has social media affected you as a CEO? Mike Myatt : How has ‘As One’ affected you personally?

Leadership 368

Leadership CEO Long-term Consultative 368

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. Where do they shop? The internet. What don’t they like? Being pitched to. Insight Center.

Company 8

Company Hotels Travel Class 8

N2Growth Blog

OCTOBER 6, 2010

Day one of the conference was headlined by a highly esteemed group of speakers who didn’t give me nearly what I had hoped for – While there were a few shining stars, and some great sound bites, I wasn’t challenged nearly as much as I hoped to be. Social Media is not about technology – it’s about communication.

Blog 306

Blog Brand Media Influence 306

Strategy Driven

OCTOBER 23, 2013

What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Use what you learn to drive better marketing campaigns. Yes, the number of metrics you need to track now are increasing exponentially.

Marketing 58

Marketing Media ROI Consensus 58

Harvard Business Review

MAY 22, 2013

This may seem like a silly question, the answer being of course, the sales & marketing team. Marketing that''s based on customer advocacy and influence must keep this basic truth front and center. Market and sell your customers. Who sells your products or services? More specifically, your customer advocates.

PR 8

PR CIO Reference How To 8

Harvard Business Review

JUNE 9, 2011

It's okay for you if asset prices stop rising, but if they fall dramatically — or if the market for them simply stops functioning — you're in big trouble. Market sentiment shifted (possibly because of the Barron's article), the prices of Internet stocks tanked, and within a year or two most of the 51 were no longer with us.

Company 13

Company Finance Price IPO 13

The Horizons Tracker

FEBRUARY 5, 2020

Technology advocates argue that the nature of technology, which has often made things either significantly cheaper, or free entirely, provide benefits that are not easily captured by traditional economic metrics of productivity. The new products, new technology, new startups. ” Variable outcomes.

Innovation 101

Innovation Productivity Products Technology 101

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. About the Authors Ed Hughes is a SAS Product Manager and frequently published SAS Institute author and conference presenter.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

MAY 29, 2018

All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Here are five to learn from Ford thus far, about mobility services in particular, and more broadly, about how to deal with the uncertainty of new business models in new markets by testing and learning one’s way forward.

Business Model 8

Business Model Transportation ROI Metrics 8

Harvard Business Review

FEBRUARY 1, 2016

It’s also a tough talent market, especially in sales. A SaaS platform service such as CRM or MAS (Marketing Automation Service), on the other hand, requires sophisticated integration to install annual or multi-year contracts. Opportunity Costs : extrapolations across multiple metrics. 0.01 – $0.10.

CRM 8

CRM B2B Price Budgeting 8

Harvard Business Review

JANUARY 5, 2017

media has come under intense scrutiny, with analysts , politicians, and even journalists themselves accusing it of bias and sensationalism — of having failed us — in its coverage of the presidential election. The media did exactly what it was designed to do, given the incentives that govern it. my answer is a sobering no.

Media 11

Media Advertising Fixed Costs Content 11