Cooper Development Energy Social Capital 
Coaching Tip
DECEMBER 7, 2011
Like all social animals, human beings have an instinctive need to cooperate and rely on each other to satisfy their most basic emotional, psychological, and material needs. The powerful effect of trust is that it enables cooperative behavior without costly and cumbersome monitoring and contracting. .
Harvard Business Review
MARCH 5, 2013
Last June, I raised a few eyebrows when I told attendees at the United Nations Conference on Sustainable Development in Rio (aka Rio+20 ) that "accountants would save the world." We were building social capital, but we didn't have a way to tell our shareholders — or be held accountable to keep doing it. But I meant it.
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