Coaching Tip
DECEMBER 7, 2011
Like all social animals, human beings have an instinctive need to cooperate and rely on each other to satisfy their most basic emotional, psychological, and material needs. The powerful effect of trust is that it enables cooperative behavior without costly and cumbersome monitoring and contracting. .
Harvard Business Review
MARCH 5, 2013
We were building social capital, but we didn't have a way to tell our shareholders — or be held accountable to keep doing it. Similarly, you don't have to be an energy company or pulp and paper producer to focus on those resources; all companies use water, energy, and paper. But few are held accountable.
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