Cooper Development Marketing Pharmaceuticals 
Harvard Business Review
SEPTEMBER 23, 2014
Take the case of Janssen, the pharmaceuticals arm of Johnson & Johnson, which created a breakthrough innovative program called Immersion. As part of this effort, they discovered that the majority of employees who were advising Janssen on emerging markets had never set foot in those countries. But it does happen.
Harvard Business Review
SEPTEMBER 15, 2014
When networks develop into communities, the results can be powerful. Look at the accomplishments of Wikipedia contributors, open-source software developers who find and fix bugs in Linux, or doctors who help each another with difficult diagnoses as part of the Sermo social network.
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Harvard Business Review
DECEMBER 14, 2015
“There was this one instance where the market tanked and there was panic on the desk. Thanks to my meditation practice, I was able to keep my composure and propose solutions to reduce the impact of the market crash.” “Thanks to meditation I have developed patience.” The trading desk was an organized riot.
Harvard Business Review
OCTOBER 29, 2012
If the cost of innovation is falling, that should enable more of it from poorer countries, companies or cooperatives. Some of this may just be the product of the high regulatory costs in pharmaceuticals, but research by Harvard's F.M. In fact, the costs of developing seminal software algorithms continue to rise, too.
Harvard Business Review
OCTOBER 13, 2011
Bank marketing materials focus on the dreams, anxieties and goals of consumers. The pharmaceutical industry also creates products with complex interactions and potentially dangerous side effects. Yet unlike in finance, where distributing risk across institutions is the goal, in drug development the focus is on isolating risk.
Harvard Business Review
SEPTEMBER 14, 2011
We recently visited the brand-new R&D lab of Dr Reddy's , one of India's leading pharmaceutical firms. Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines.
Harvard Business Review
MARCH 27, 2018
Facebook, at that time, allowed app developers to collect this personal data. ” By that I mean companies that control a key platform which, like a coral reef, attracts to its ecosystem users, sellers, advertisers, software developers, apps, and accessory makers. But this was not the first time its policies were violated.
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