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Encouraging Cross-Border Trade And Cooperation

The Horizons Tracker

The area has seen precious little economic cooperation, despite policymakers on both sides of the border promoting it, and numerous initiatives existing to support cooperation. For instance, patents filed as a result of cross-border cooperation are rare.”

Cooper 100
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Resistance to Change is Cooperation for Improvement

Mike Cardus

While working, you perceive change on a continuum from cooperation and learning — to resistance and a pain in the ass. . Change happens, and the cooperation/resistance is what you learn from and look for to co-construct what makes change work to improve the organization’s and your viability in the market. .

Cooper 179
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Sifting Through Examples of Diversity and Inclusion in the Workplace

HR Digest

There are many examples of diversity and inclusion in the workplace but we often get caught up in two areas—hiring and leadership. Not only do diverse leaders inspire growth but they have the insight necessary to find a new market as well. Employees who feel secure are employees who are motivated to work.

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Do Tech Spin-Outs Go International Faster?

The Horizons Tracker

The early years are often vital for the success of any tech-based startup as they need to both prove their technology while also establishing a reputation and foothold in the market. They cite the example of one such spin-off, called ibidi GmbH, which produces tech solutions for visualizing cell movements in Munich.

Cooper 107
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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

Marketers often capitalize on this principle through free samples or discounts, making customers feel obligated to purchase. Testimonials, online reviews, and celebrity endorsements are all examples of social proof in action. Factors that contribute to liking include similarity, compliments, and cooperation.

Influence 195
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Beliefs In Economic Fairness Impact Support For The Sharing Economy

The Horizons Tracker

eBay is a famous example of the sharing economy, but it’s just a small piece of all the sharing that happens every day. According to a study by Price Waterhouse Coopers, the sharing economy is expected to generate about $335 billion in revenue by 2025. Make it clear that you need extra support to succeed.

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Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. We’ll explain with a few practical examples below. Neither is.