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New Tool Aims To Change How We Measure PR

The Horizons Tracker

New research from North Carolina State University outlines the development of a new tool that the researchers believe will help organizations measure the relationships they have with key stakeholders more effectively. The tool then uses these stances to begin describing the relationship as one of six categories.

PR 71
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Developing Connections When People are Geographically Remote

Michael Lee Stallard

In other words, when the members of a group feel positive emotions related to being understood, respected, appreciated, and included by their group’s leaders and fellow members, it forms a bond that strengthens cooperation and commitment among group members. Emotions are important to organizational effectiveness.

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How to Establish Thought Leadership? Interview With Dr. Liz Alexander

QAspire

It is the most important tool we have as professionals to build our personal brand and establish credibility. They innovate conversations rather than offer up cookie-cutter tactics. Thought leadership is important for building careers and for building organizations. What is thought leadership? True thought leadership in action! [Liz

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How to Find New Competitive Knowledge in Social Media

Harvard Business Review

"Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. They also require the company to actively engage clients and external experts in social-media conversations.

Media 15
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How Companies Succeed By Engaging Radically With Society

Eric Jacobson

People’s tools of communication and organization—from smartphones to social media—are more powerful than ever before. In the basic resource sector, companies that can cooperate well with local communities and governments are much more likely to secure deregulation, which promotes innovation.

Company 50
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New Perspectives Required To Create AI Fit For Humanity

The Horizons Tracker

Worthwhile though these efforts undoubtedly are, a group from the MIT Media Lab believe that we also need to be doing far more work on how man and machine interact. These efforts have been driven by a strong desire to ensure that the technologies function in a way that benefits society rather than harms it.

Bond 59
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How the Data That Internet Companies Collect Can Be Used for the Public Good

Harvard Business Review

Our existing policy tool kit seems stale and outdated. In particular, the vast streams of data generated through social media platforms, when analyzed responsibly, can offer insights into societal patterns and behaviors. Yet the 21st century is already shaping up to be a challenging one.