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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business Review

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

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A Jobs Manifesto for Young Europe (and the Rest of the World)

Harvard Business Review

Government in its entirety is a cost-center to society, so we desperately need to create not just jobs, but private sector jobs. Increasingly, your "natural market" is not defined by geography. You can learn about new things and become an expert more easily through online education and free digital information.

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Charlie Ackerman on Winning A World in Flux

HR Digest

The pandemic hasn’t diminished market demand for continuous innovation, but it also presented the opportunity for Bosch to re-evaluate how we build strong relationships and collaborations in an ever-evolving world. . Bosch has been very active in supporting STEM education for many years, but there’s more to be done at many levels.

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How to Compete When IT Is Abundant

Harvard Business Review

With the swipe of a credit card, the customer support team can move to Zendesk or Desk.com; the HR team lives on Workday; the business intelligence group moves to GoodData or Domo; the finance team logs into Netsuite; the marketing department orbits around Marketo and Salesforce''s marketing cloud. Why is this?

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Why Leaders Need To Stop Using Performance Reviews

Tanveer Naseer

One of your most promising managers has just led a two-year late-to-market death march on a brand extension that has launched and failed. You have lost market share, customer service complaints are up, and your own boss is pissed off. Your competitor is getting nothing but a disingenuous cost center.

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Social Means Freedom, for Better or for Worse

Harvard Business Review

The implications for global education are huge, of course. While social stuff is often associated with marketing or customer service, social can affect every part of the business model , including how we organize. As the definition of and market for the latest thinking evolves, SU is in a unique position to fluidly respond.

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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanics to elevate the influence of their voices as educators, corporate leaders and policy makers — a critical need when you consider that Hispanics will represent 30% of America by 2050. Think profit center, not cost center. I witnessed this first-hand as I attended three of the events.