Remove Cost Center Remove Goal Remove Marketing Remove Process
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IT Has Finally Cracked the C-Suite

Harvard Business Review

In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. To borrow a computer-science term, the denotational semantics are all wrong.

CIO 10
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Leading by Letting Go

Harvard Business Review

To keep costs under control, you’d set goals for reducing it every year. Even though American Express was well-known for its outstanding service, the company at the time regarded Bush’s organization purely as an expense, and it followed the conventional command-and-control model in its call centers.

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Charlie Ackerman on Winning A World in Flux

HR Digest

The goal of this group is to bring awareness, resources, and support to those impacted by a disability. The pandemic hasn’t diminished market demand for continuous innovation, but it also presented the opportunity for Bosch to re-evaluate how we build strong relationships and collaborations in an ever-evolving world. .

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Make It Easy for Decision Makers to Approve Your Deal

Harvard Business Review

When you or I decide (or even a billionaire decides) to make a personal investment, the thought process is very focused on the desired return. In a corporate decision, however, the decision maker is playing with the house’s money, not his or her own, so the financial and/or opportunity cost is almost irrelevant.

P&L 8
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Why Marketing Needs Closer Ties to IT

Harvard Business Review

As marketing continues to shift and improve, we’ve come to rely on IT to provide expertise on current technology and, perhaps more importantly, to provide a road map that shows where technology will lead, where integration is critical, and how to make the best use of increasingly sophisticated tools. This means being more strategic.

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Social Means Freedom, for Better or for Worse

Harvard Business Review

While social stuff is often associated with marketing or customer service, social can affect every part of the business model , including how we organize. These experts are highly briefed on the purpose and goals of the SU organization. Isn't This Just Another Way To Cut Costs? And that would be interesting enough.