Harvard Business Review

JULY 16, 2014

In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. He reports directly to the CEO and is a member of the management board.

CIO 9

CIO Information Technology Forrester Technology 9

Harvard Business Review

OCTOBER 12, 2011

It's conceivable that IT's views could have saved the company, had the culture been different and had executive management been willing to listen. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 9

CIO Outsourcing Cost Center Film 9

Harvard Business Review

OCTOBER 4, 2012

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. Elevate the influence of Hispanics.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. Elevate the influence of Hispanics.

Policies 8

Policies Short-term Education Diversity 8