Harvard Business Review

JULY 16, 2014

Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. In too many companies, IT leaders, relegated to their cost centers, are subordinate to other C-level executives. With the cloud, business units can take responsibility for their own technology.

CIO 9

CIO Information Technology Forrester Technology 9

Harvard Business Review

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. In many organizations, marketing comes after product development.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

OCTOBER 12, 2011

It helps students see that Kodak did not understand or invest in the digital technologies that were to sweep away its business, a failure usually attributed to incumbent executive myopia. IT was viewed as noncore, a cost to be outsourced like janitorial services and security. So it had no voice.

CIO 9

CIO Outsourcing Cost Center Film 9