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Badvertising: Lessons from the Creative World

Leading Blog

These same Agents of Stupidity hold leaders in all contexts back in a time when the clear thinking that leads to creativity and innovation is much needed. If we make cleverness the goal—the end rather than the means—we usually fail. It is only cleverness in the service of the task at hand that is a worthy goal.

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Streamlining Your Marketing Operations for Peak Efficiency

Strategy Driven

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.

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A Better Way to START your SMART GOAL process

Let's Grow Leaders

If you’re really stuck in the creative process, your heart is telling you something. I did, and found myself backward mapping my entrepreneurial journey and found the START before SMART goal process. Sure I could talk SMART goals, almost every leadership development person can. Goals Process. Listen to it.

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The Strategic Advantage of Implementing a Junior Advisory Board in Your Organization

N2Growth Blog

Practical Implementation To implement this initiative successfully, senior management must endorse it wholeheartedly, ensuring that the junior board has a clear mandate and the freedom to operate creatively within the organization.

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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Look beyond the existing market and environment.

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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.