First Friday Book Synopsis

NOVEMBER 15, 2013

Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. He recommended four “rules”: o Generate […].

Brainstorming 75

Brainstorming Osborne Process Idea Generation 75

The Horizons Tracker

OCTOBER 5, 2023

Indeed, the unemployment rate has remained low throughout the decade since Oxford’s Frey and Osborne ignited the latest wave of concern about the impact of technology on jobs. Operate with slack – This is perhaps the most important element and something I’ve written about in the past.

Organization 89

Organization Osborne Bottom-up Attrition 89

Harvard Business Review

JANUARY 25, 2016

Researchers have been studying creativity for more than 150 years, yet it still remains elusive. Until quite recently, creativity has been studied from the assumption that it is a function of particular individuals and their characteristics. But creativity seems to decrease under these circumstances.

Creativity 8

Creativity Brainstorming Osborne Maslow 8

Harvard Business Review

JULY 25, 2012

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". We have no issue with the importance of the creative individual to generate focused and powerful ideas.

Groupthink 15

Groupthink Brainstorming Osborne Consensus 15

Harvard Business Review

NOVEMBER 25, 2015

There are two reasons most of us aren’t very good at creative problem solving. First, few people get training in how to be creative in their education. Second, few people understand group dynamics well enough to harness their power to help groups maximize their creativity. Innovative Teams (20-Minute Manager Series).

Groupthink 8

Groupthink Process Osborne Idea Generation 8

LDRLB

NOVEMBER 20, 2018

(There’s also the faulty belief that brainstorming is all you need to think creatively , but we’ll save that for another day.). His name was Alex Osborn. Osborn wrote arguably the first book on creativity at work ever, Applied Imagination. There was a creator of brainstorming.

Brainstorming 92

Brainstorming Osborne How To Wilde 92

Harvard Business Review

SEPTEMBER 30, 2015

It means embracing a new culture and mindset, where hierarchy fades and innovation happens through networks. Mature digital organizations are characterized by a flexible, less hierarchical culture where employees enjoy a real autonomy and the possibility to express their creativity. Drucker Forum 2015: Managing in the Digital Age.

Maturity 8

Maturity Drucker Osborne Middle Management 8