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Find the Unicorns to Help Your Business Excel

Skip Prichard

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. This is true in boom times and recessions, from organizations being complacent through multiple successes, to newcomers coming in to take over the market.

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Master the Four Fields of Leadership

Skip Prichard

Leadership is shifting as we grapple with technology changes, shifting market realities, new business models, and unpredictable outside forces. And that’s a systemically, fundamentally different kind of role; it’s a bigger and more complex role than the traditional view of a leader as the person who tells people what to do.

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11 Ideas for Economic Recovery

Strategy Driven

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. We want to come out strong.”

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Too Many Executives Are Missing the Most Important Part of CRM

Harvard Business Review

Whether you’re a corporation, a nonprofit or a government agency, chances are that your approach to customer relationships at a system-wide level begins and ends with CRM (customer relationship management) software — yet its implementation rarely does much to foster real relationships. Measuring Marketing Insights.

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Reversing the Curse of Dominant Logic

Harvard Business Review

Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. We need only to be patient. What is your company's score?

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What It Takes to Become a Great Product Manager

Harvard Business Review

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Performing market assessments. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Company Fit.

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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

As many companies move from exclusively internal focused R&D to distributed-innovation systems (e.g., P&G''s Connect and Develop ) to increase velocity and quality of their new product introductions, the IT infrastructure support for this business process change is critical. The New CTO: Chief Transformation Officer.