Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?” Customers Marketing'

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Chart Your Course

AUGUST 14, 2012

The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” Happiness has created unparalleled customer loyalty to the extent 80% of their customers return to purchase again. Success depends on valuing each employee’s satisfaction, motivation, well-being and development.

Newsletter 165

Newsletter Insurance Class Workshop 165

N2Growth Blog

JULY 19, 2011

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 366

Marketing Tactics Brand Ethics 366

Coaching Tip

FEBRUARY 23, 2012

Just because all companies now possess the technological capability to hold social conversations with employees, customers and stakeholders, this does not mean we can automatically make these conversations valuable. What will employees rely on to guide their interactions with customers now that they can communicate with them 24/7?

How To 110

How To Airlines Media Innovation 110

Harvard Business Review

OCTOBER 4, 2011

It's the company's deeply embedded belief system, its prevailing ethics, and the way people within the company interact with each other and with customers. With hardware markets, money is spent upfront to develop a system. You see evidence of companies' different DNAs in the ways they react to risks and opportunities.

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13

Harvard Business Review

APRIL 18, 2013

A 2012 Pricewaterhouse Coopers survey found that 60% of CEOs did not believe they had the talent they needed to be successful, and one in four had to delay or forego market opportunities and strategic initiatives because they didn''t have the right talent. Recruiting, staffing, and hiring-support services is a $16B industry , yet 52% of U.S.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Strategy Driven

JULY 25, 2016

The lesson here is that attitude and work ethic are more important than sales skill. If they have a great attitude, and a solid work ethic, they will accept learning new skills as a way of life and a path to success. It’s important that you list every one of these elements so that you’re able to develop a full set of criteria.

Customer Loyalty 50

Customer Loyalty Ethics Seminar Outsourcing 50