Strategy Driven

JULY 27, 2020

In fact, customer loyalty can make the difference between survival and sinking during a recession. If you offer low prices, communicate regularly with existing customers. Emphasize the need for the cost-effective pricing you offer during a recession. Take a look today!

Tips 65

Tips Customer Loyalty Incentives Loyalty 65

Women on Business

NOVEMBER 25, 2011

Attracting new customers is great, but what you want is repeat business and customer loyalty. Listen to your customers. While it is tempting to sell only the things that you think are important, without your customers you don’t have anything. Use sales to introduce customers to your product.

Customer Loyalty 165

Customer Loyalty Loyalty Tactics Retail 165

Chart Your Course

MARCH 4, 2013

When a business shortchanges their labor or quality – its products, services, or level of customer service can suffer. If businesses take the time to invest in their employees and allow them to build relationships with their customers, they will see the rewards in greater profitability, customer loyalty and employee engagement.

Cost 206

Cost Customer Loyalty Loyalty Training 206

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

NOVEMBER 13, 2013

Productive conflict should be. But just be sure it is the productive kind. Product development has been a little slow for a while. The company used to crank out new products all the time. These days, most of your product developments are minor enhancements that don’t yield better margins.

Price 91

Price Innovation Incentives Learning-by-Doing 91

Strategy Driven

APRIL 5, 2024

While many salon owners focus on attracting more customers for growth, the real key to boosting profits lies elsewhere. It’s about running your salon smoothly, setting the right prices, and giving customers such great experiences that they keep coming back and telling others about you.

Tips 104

Tips Customer Loyalty Price Loyalty 104

Skip Prichard

JUNE 26, 2019

My research led me to develop the six-step process that allows companies to outsize: (Copyright Steve Coughran, Used by Permission). The granddaddy of mistakes is disregarding the customer. Failing to focus on the customer often results in companies selling a product or service that their customers don’t need.

Strategy 79

Strategy SWOT Company Customer Loyalty 79

Harvard Business Review

MAY 17, 2012

Yet companies all over the world increasingly realize they need to correct this imbalance and that customer metrics also must become "hard." For example, many companies conduct frequent surveys asking customers how likely they are to recommend a product or company to friends or colleagues. The result?

Customer Loyalty 13

Customer Loyalty Loyalty CEO Intellectual Capital 13

Strategy Driven

APRIL 5, 2024

While many salon owners focus on attracting more customers for growth, the real key to boosting profits lies elsewhere. It’s about running your salon smoothly, setting the right prices, and giving customers such great experiences that they keep coming back and telling others about you.

Tips 87

Tips Customer Loyalty Price Loyalty 87

Strategy Driven

APRIL 5, 2024

While many salon owners focus on attracting more customers for growth, the real key to boosting profits lies elsewhere. It’s about running your salon smoothly, setting the right prices, and giving customers such great experiences that they keep coming back and telling others about you.

Tips 84

Tips Customer Loyalty Price Loyalty 84

Strategy Driven

APRIL 5, 2024

While many salon owners focus on attracting more customers for growth, the real key to boosting profits lies elsewhere. It’s about running your salon smoothly, setting the right prices, and giving customers such great experiences that they keep coming back and telling others about you.

Tips 81

Tips Customer Loyalty Price Loyalty 81

Strategy Driven

APRIL 5, 2024

While many salon owners focus on attracting more customers for growth, the real key to boosting profits lies elsewhere. It’s about running your salon smoothly, setting the right prices, and giving customers such great experiences that they keep coming back and telling others about you.

Tips 77

Tips Customer Loyalty Price Loyalty 77

Strategy Driven

APRIL 5, 2024

While many salon owners focus on attracting more customers for growth, the real key to boosting profits lies elsewhere. It’s about running your salon smoothly, setting the right prices, and giving customers such great experiences that they keep coming back and telling others about you.

Tips 77

Tips Customer Loyalty Price Loyalty 77

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Teach customer loyalty, not customer satisfaction.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

JUNE 22, 2015

In order to make your message transferable, in order to engage your prospective buyer in a way that they want to do business with you, and before you develop your sales skills, and your presentation skills, you must deepen your belief in your company, your product or service, and yourself. I say it because it’s true. About the Author.

Seminar 50

Seminar Price Customer Loyalty Competitive Advantage 50

Coaching Tip

FEBRUARY 23, 2012

The days of leading countries or companies via a one-way conversation are over, as Netflix’s one-way conversation with customers on prices, Bank of America’s one-way conversation on debit fees and Verizon’s one-way conversation on an e-billing surcharge recently demonstrated. 4) Seek to inspire, not just motivate.

How To 110

How To Airlines Media Innovation 110

N2Growth Blog

NOVEMBER 15, 2010

Lack of Feedback : If as a leader you don’t subject yourself to a 360 review process, then you are not earnestly looking for personal growth and development opportunities. Perhaps one reason loyalty is rare is it can mean putting others before ourselves. Loyalty is not free, nor is it cheap.

Loyalty 417

Loyalty Blog Leadership Brand 417

Strategy Driven

JUNE 6, 2016

Now you list every good thing about your product or service. Take your time to develop a complete list. Usually the prospect can only think of responses having to do with price or affordability. Then we’ll list the negatives. Fair enough?” (Get Get prospect’s agreement). Get the prospect to say most of them. Don’t say a word.

Customer Loyalty 50

Customer Loyalty Seminar Books Loyalty 50

Strategy Driven

JUNE 18, 2012

Capitalizing on the growing demand for e-books, the exploding app market, e-reader popularity, and the global appetite for cool products,Apple went to market having no idea what an explosion of creativity they were unleashing. Take products to market? Develop new products? Get customers? Keep customers?

Download 50

Download Customer Loyalty Marketing Seminar 50

Strategy Driven

NOVEMBER 19, 2021

The consumer behavior was changing and the prices were getting aggressively competing; it was not easy for small retailers to keep up with their online counterparts. Today, the marketplace business is no more about massive catalogs of different categories of products. Instead, marketplaces are creating ecosystems for their customers.

Retail 109

Retail Supply Chain Software Marketing 109

Strategy Driven

OCTOBER 8, 2012

Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. Pat, My recommendation is that you have examples of video testimonials from other customers, not just about a video testimonial of a third party, rather a video testimonial about you.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

JANUARY 12, 2011

To merchants, discount vouchers offer possible opportunities for price discrimination , exposure to new customers, online marketing, and "buzz.". Attracting new customers through voucher discounts can boost profits when those customers later return and pay full price.

Discount 15

Discount Customer Loyalty Price Analysis 15

Harvard Business Review

JANUARY 16, 2018

They can reap benefits because of higher employee productivity and customer loyalty and satisfaction. Mark Zuckerberg seems to agree, and seems willing to pay a price to demonstrate it. There is a lot of talk about purpose in business. Purpose-driven companies have been shown to outperform their peers over the long term.

Short-term 10

Short-term Company Long-term Customer Loyalty 10

Harvard Business Review

JUNE 14, 2018

With no reprieve in sight for retailers, the online world is poised to do the same to brand-name consumer products companies. One of the core reasons that this is happening is that in addition to providing always-on, on-demand convenience, online retailers know so much more about their customers than their offline counterparts do.

Brand 8

Brand Retail Customer Loyalty Loyalty 8

Harvard Business Review

NOVEMBER 1, 2013

Apple’s product innovation strategy places it on a punishing treadmill. If the company does not deliver new products or new features to the market’s expectations and calendar, investors get jittery and the stock price sags; competitors attempt to steal the lead, and to set a faster pace of innovation.

Customer Loyalty 9

Customer Loyalty Competitive Advantage Innovation Loyalty 9

Harvard Business Review

JUNE 7, 2016

Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. For the most part, consumers control what happens to a product. At the same time, offering repair supports the perceived quality of its products.

Company 8

Company Apparel Incentives Retail 8

Strategy Driven

JANUARY 24, 2020

The consumer behavior was changing and the prices were getting aggressively competing; it was not easy for small retailers to keep up with their online counterparts. Today, the marketplace business is no more about massive catalogs of different categories of products. Instead, marketplaces are creating ecosystems for their customers.

Supply Chain 74

Supply Chain Retail Software Marketing 74

Harvard Business Review

OCTOBER 21, 2016

Managing risks therefore requires making investment decisions today for longer-term capacity building and developing adaptive strategies. Disruptions in the supply chain may affect production processes that depend on unpriced natural capital assets such as biodiversity, groundwater, clean air, and climate.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

MAY 4, 2017

When your product can become more valuable to your customers over time, the way you prioritize building features and harvesting profits within a business needs to change. That ecosystem investment reinforces the value proposition and drives more developer adoption. Consider a business like Amazon Web Services.

Collison 9

Collison Net Present Value Company Short-term 9

Eric Jacobson

MAY 28, 2021

He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing. Go virtual and immersive with everything from VR-AR product demos to gamification. But most classical marketers have not kept pace with these developments, losing the plot overall.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Harvard Business Review

MAY 9, 2017

One of the more popular business mantras to hit town recently has been: “Forget products, think platform!” Finally, there’s the challenge of creating a profitable ecommerce business: you have grocery products with an average item price of around $3 and typically 30 percent gross margin, leaving only $0.90

Retail 9

Retail Supply Chain Content Chief Technology Officer 9

Eric Jacobson

FEBRUARY 22, 2021

He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing. Go virtual and immersive with everything from VR-AR product demos to gamification. But most classical marketers have not kept pace with these developments, losing the plot overall.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Harvard Business Review

DECEMBER 17, 2014

To get everyone to agree on a realistic goal, we suggest picking a year far enough in the future that people feel safe discussing what needs to happen by that time but not so far away that uncertainty about technological or market developments would render a discussion meaningless. There are two ways to set revenue targets.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

DECEMBER 19, 2016

On one hand, pure cost-based strategies are now rarely viable because the forces of automated production, mass customization, global supply chains, direct channels, networked devices, etc., Today, this tension is perilous for CEOs. Focusing on one at the expense of the other is no longer a choice.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. They''re using tailored suggestions to drive customer loyalty.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. But we can't explain the differences in scores from one period to the next or between one group of customers and another."

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

AUGUST 5, 2014

That shift has created an increasingly commoditized product and service environment. Digital has removed barriers across sectors, even in old-line businesses known for “sticky” products, such as telecom and insurance. That’s a major missed opportunity according to Ian Ewart, Head of Products, Services & Marketing at Coutts. “I

P&L 11

P&L Banking Marketing Call Center 11